Urbaser Sumeet’s IEC team recently organised a meaningful and impactful awareness campaign on Netaji Street, Thiruvanmiyur. The event saw a turnout of nearly 500 people, including 400 students from Chennai Middle School. The campaign also brought together local leaders and stakeholders, such as Councillor J.Kayalvizhi, and Urbaser officials: Bhim Rao (Zonal Manager), Komal (Senior Manager), Ramanathan (Assistant Zonal Manager), Selvam (Unit Officer), Ranjith (Supervisor), and Vijay (Assistant Supervisor).
The campaign kicked off in early July with ‘EduKids’, a special interactive session designed to teach school students the importance of keeping our city clean, and the critical role of segregating waste at its source.
Subsequently, the community got together for a wall painting project, with a message on cleanliness and waste segregation. By the end of July, the walls had been transformed into vibrant murals, each one a reminder of the importance of caring for our surroundings.
The campaign’s grand finale was the ‘Vizhipunarvu Velli’, featuring lively street plays and educational presentations, on waste management and sustainable living, organised by Urbaser Sumeet’s IEC Department.
“The community’s response to the campaign was overwhelmingly positive. Many residents, moved by the campaign’s message, committed to improving their waste segregation practices. This initiative didn’t just educate—it fostered a deep sense of shared responsibility among the residents, encouraging them to take an active role in caring for their community’s environment,” said a statement from Urbaser Sumeet. For more information, contact V.R.Hari Balaji at 89255 22001.
